Creative Direction / Brand Identity
MERIDIAN
PROJECT BY:
OUTLAND
Creative Direction / Brand Identity
PROJECT BY:
OUTLAND
Creative Direction / Brand Identity
Meridian — an investing platform built for the long-term investor,
someone navigating markets with intention rather than chasing short-term noise.
The identity draws on themes of orientation, precision, and scale.
The core idea pairs two familiar signals — a globe and a star into a single mark. The globe speaks to global reach and market breadth; the four-pointed star at its center speaks to precision, direction, and a fixed point to navigate from. Together they form a mark that reads equally well as a piece of financial iconography or a wayfinding symbol, reinforcing the tagline: Navigate the Markets with Stellar Precision.