Creative Direction / Brand Identity

MERIDIAN

PROJECT BY:

OUTLAND

Meridian hero — brand identity by Outland Studio
Meridian hero — brand identity by Outland Studio

Meridian

Creative Direction / Brand Identity

Meridian — an investing platform built for the long-term investor, someone navigating markets with intention rather than chasing short-term noise. The identity draws on themes of orientation, precision, and scale.

Meridian brand identity system overview

The core idea pairs two familiar signals — a globe and a star into a single mark. The globe speaks to global reach and market breadth; the four-pointed star at its center speaks to precision, direction, and a fixed point to navigate from. Together they form a mark that reads equally well as a piece of financial iconography or a wayfinding symbol, reinforcing the tagline: Navigate the Markets with Stellar Precision.

Meridian brand identity system overview
Meridian logo mark on light background Meridian logo mark on dark background
Meridian colour palette and identity elements
Meridian brand guidelines and typography
Meridian logo mark on light background Meridian logo mark on dark background
Meridian colour palette and identity elements
Meridian namecard design Meridian lanyard design
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